Marketing and Entertainment at Berkley College in San Francisco

Course Description: Marketing and Entertainment at Berkley College in San Francisco

San Francisco Pre-College Summer School & Career Insights Programme (Ages 15-18)

An Unparalleled Educational Experience in the Heart of the Bay Area

Designed for students aged 15-18, this immersive pre-college summer programme in San Francisco provides an exceptional educational adventure across four dynamic Career Insights subjects. Students will have the opportunity to delve deeply into their chosen field, fully immersing themselves in the academic and cultural energy of the Bay Area.

Meticulously crafted to offer a taste of career exploration, this programme embraces the spirit of innovation that defines San Francisco and Silicon Valley. Through expert-led instruction, interactive workshops, personalized mentorship, and unique social experiences, students will gain invaluable insights into cutting-edge industries.

Participants will be accommodated at UC Berkeley, experiencing authentic university life in one of the world’s most pioneering cities. From networking with industry professionals to exploring the rich history of San Francisco, students will engage in an unforgettable blend of academic, cultural, and professional enrichment.

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Marketing & Entertainment Programme: Explore the Power of Storytelling & Branding

This programme embarks on an in-depth exploration of marketing, entertainment, and consumer behavior, examining how storytelling, strategic branding, and media influence global industries.

🎬 Master the Art of Marketing & Branding – Gain insights into advertising, digital media, and consumer engagement strategies.

🎤 Engage with Industry Leaders – Visit advertising agencies, media production companies, and entertainment hubs for real-world exposure.

🧠 Blend Theory with Practical Learning – Unravel the psychology behind marketing campaigns and the impact of visual communication.

🎥 Hands-On Creative Workshops – Develop skills in content creation, campaign strategy, and brand storytelling.

🚀 Explore the Entertainment Industry – Analyze film, music, and digital media trends, learning how entertainment and marketing intersect.

By combining theoretical knowledge with hands-on experiences, students will acquire the skills needed to navigate and contribute to the evolving world of marketing and entertainment.

*� Fundamentals of Marketing

📢 Understand the Core Principles of Marketing – Learn how successful brands build their identity, captivate audiences, and create lasting engagement.

🎯 Targeting Specific Consumers – Develop skills in market segmentation, audience analysis, and behavioral insights.

📡 Utilizing Marketing Channels – Explore traditional advertising, digital marketing, and social media strategies.

📊 Engaging Discussions & Hands-On Activities – Apply modern marketing techniques to real-world brand strategies.

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*� Marketing’s Role in the Entertainment Industry

🎬 The Synergy Between Marketing & Entertainment – Discover how marketing shapes the success of movies, music, TV shows, and digital media.

🚀 Building a Strong Brand Identity – Examine how entertainment companies craft compelling promotional campaigns.

📺 Case Study Analysis – Explore how marketing strategies are used by entertainment giants to connect with audiences globally.

🎤 Behind the Scenes of Entertainment Marketing – Learn about the role of marketing teams within studios, production houses, and music labels.

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Beyond the Classroom: Cultural & Social Experiences

🌉 Experience the Iconic Bay Area – Explore San Francisco’s vibrant neighborhoods, start-up culture, and innovative energy.

🚋 Discover Historic Landmarks – Visit Alcatraz Island, the Golden Gate Bridge, Fisherman’s Wharf, and the famous cable cars.

🎭 Engage in Unforgettable Excursions – Enjoy interactive entertainment-focused experiences, including studio visits and media workshops.

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Sample Daily Schedule – Marketing & Entertainment Programme

Morning: Academic & Career Development

07:30 – 09:30 | Breakfast – Start the day with a nutritious meal and engage in discussions with peers about the day's upcoming activities.

09:30 – 11:30 | Project-Based Session – Work on a hands-on marketing and entertainment project, such as designing a brand strategy or analyzing the success of a recent advertising campaign.

11:30 – 11:45 | 15-Minute Break – A short pause to refresh before the next session.

11:45 – 12:45 | Career Skills Workshop – Learn key marketing and business skills, including strategic communication, consumer behavior analysis, and creative problem-solving.

12:45 – 13:30 | Lunch Break – Enjoy a meal with fellow students, discussing insights gained from the morning’s sessions.

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Afternoon: Industry Exposure & Expert Insights

14:00 – 16:00 | Fundamentals of Marketing – Dive into core marketing principles, learning how brands captivate audiences through storytelling, branding, and digital campaigns.

16:00 – 17:00 | Free Time – Explore the UC Berkeley campus, relax, or connect with new friends.

17:00 – 19:00 | Dinner – Recharge with a delicious meal before the evening’s cultural and social activities.

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Evening: Cultural & Social Experiences

19:00 – 21:00 | Theatre Trip – Mrs. Doubtfire – Experience the excitement of San Francisco’s performing arts scene with a live theatre production.

22:30 | Curfew – Return to accommodations to unwind and reflect on the day’s learning experiences, preparing for the next day’s industry visits and workshops.

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A Transformative Pre-College Experience

This San Francisco Pre-College Summer School provides students with an unparalleled opportunity to explore career paths in marketing and entertainment while immersing themselves in the culture of innovation that defines the Bay Area. From academic excellence and hands-on projects to industry networking and cultural exploration, students will leave with valuable skills, inspiration, and a global perspective.

📌 Step into your future and experience San Francisco like never before! Apply now!