Marketing Program - Yale University

Diverse Discovery! Activities and sights to suit every interest await in the vibrant surroundings:

• Soccer
• Volleyball
• Lawn games, and more.

Accommodation and Facilities:

• Shared dorm rooms with roommates and common bathrooms.

• Gender-segregated floors with extra-long twin beds, desks, drawers, and closets.

• Suites with single and double rooms sharing common space, some accommodating up to six students.

• Gender-specific common bathrooms in suites.

• Linen pack includes bed sheets and towels; rooms equipped with a pillow and blanket.

• Historic campus buildings without air-conditioning, but high-speed fans provided.

• Laundry facilities available in dorms, operated by credit or debit card.

• Resident Advisors (RAs) for support, safety, security, community building, and activity planning.

• Additional staff on campus for round-the-clock support and emergency response.

Dining and Amenities:

• Meals served in nearby dining hall, with access to diverse restaurants in New Haven.

• Yale's commitment to sustainability with locally sourced, seasonal food; special diets accommodated.

• Optional access to Payne Whitney Gym for a $25 weekly fee.

Health and Wellness:

• Partnership with Yale New Haven Hospital for medical and health-related issues.

All excursions supervised by our staff.

• Excursions in Boston: Day trip to explore Boston's historical landmarks., walk the Freedom Trail, visit Bunker Hill Monument, and Boston Common.
• Exploring New Haven, Connecticut: Bustling pedestrian life with shops, cafes, and top-rated restaurants like Yorkside Restaurant and Shake Shack, access to world-class museums including the Yale Peabody Museum and Yale University Art Gallery.
• Six Flags New England Adventure: Over 100 rides and attractions, including Hurricane Harbor water park.
• Track-Specific Excursions: Hear from Business professionals such as a Director of Marketing. Visit a marketing agency and a marketing department in a company.

• Group airport transfers: $95 each way.

• Transfers outside of the official group pick-up and drop-off time window: $195 each way

Arrivals During Flight Window:

• Greeted by campus staff.

• Stay at the airport with staff until the flight window closes and all students have arrived.

• Transported to campus after the flight window ends.

• No immediate meeting by staff; must wait for the official arrival window.

• For late arrivals(within reason), for those that pay a transfer fee will be met at the airport.

General Departure Information:

• Students who opt for departure transfer (with a $95 fee) will arrive at the airport at maximum 10:00am.

• Suitable for flights departing at 12:00pm or later.

• With additional fee, there might be service for flights departing before 12:00pm.

Program Overview:

• Learn the fundamental topics of Marketing by exploring subjects such as branding, consumer behavior, developing campaigns, and the basics of advertising.
• Segmentation, Targeting, and Positioning: How to assess market potential, understand and analyze customer behavior, and focus resources
• Branding: How to develop, measure, and capitalize on brand equity
• Pricing: How to set prices that capitalize on value to customer and capture value for the organization
• Go to Market Strategy: How to understand the role of distributors, retailers, and other intermediaries in delivering products, services, and information to customers
• Marketing Communications: How to develop an effective mix of communication efforts

Course Schedule:

• First week: Five 3-hour classes, 9am-12pm, Monday to Friday
• Second week: Four 3-hour classes, 9am-12pm, Monday to Thursday
• Wednesday afternoons are dedicated to additional academic time (excursions, speakers).
• 6 hours of Enrichment Electives

Rochelle Goodwin:

• Communications & Marketing Director at Tsai Center for Innovative Thinking, Yale University.

• Responsibilities: Overseeing internal and external communications for the center, managing brand strategy, handling media relations, directing advertising and marketing efforts, supervising creative editorial and design services.

• Airport Shuttle service: $95 (Each way)

• Registration fee: $99

• Pocket Money: We suggest an extra $100 per week.

Criteria for Admission:

• Vaccination Requirements: May be necessary for in-person programs, depending on university policies.

• Academic requirements:

  • For students entering grades 9-12

  • A grade point average of 3.0 (or equivalent)

• English Proficiency for International Students: Telephone interview or minimum test scores:

  • TOEFL: 490 (paper) or 60 (iBT).

  • Cambridge: PET-Distinction or FCE-C.

  • SAT: 450 in Reading/Writing.

• Decisions are emailed within 7 to 10 business days after application review.