Marketing at University of Oxford in Oxford, UK

Course Description: Marketing at University of Oxford in Oxford, UK

The Oxford Marketing Summer School Programme for ages 16-18 provides a foundational understanding of business. It offers a deeper dive into the world of marketing strategies and campaigns.

Ambitious learners will explore key concepts like consumer behaviour, market research, and brand management, while mastering the latest trends in digital marketing, from social media to AI and virtual reality.

Through practical case studies, simulations, and real-world projects, students will learn how to create effective marketing strategies, measure their success, and navigate critical issues such as ethics and sustainability

This is the perfect follow on from our Business Summer School, especially for students aiming to enter the world of marketing.

Students on our Marketing School Programme will enhance their academic skills and strengthen their ability in school by:

• Explore cutting-edge marketing trends like social media, AI, influencers, and virtual/augmented reality, complimenting a strong foundation in the study of traditional marketing with the latest developments.

• Apply marketing techniques in real-world projects and simulations, gaining practical insight and expertise.

• Develop skills in product design, brand management, and customer journey mapping to enhance customer experiences.

• Stay ahead of the curve with insights into the latest digital marketing trends, including AI, influencers, and virtual/augmented reality.

• Learn to analyse consumer behaviour, segment markets, and conduct quantitative and qualitative research, a fascinating topic that combines strategic marketing with social understanding.

• Reinforce your understanding of the 7Ps (Product, Price, Place, Promotion, People, Processes, and Physical Evidence) and apply them to real-world scenarios.

• Engage in discussions on the ethical and sustainable implications of modern marketing, preparing students to be the dynamic leaders for the future of the industry.

What's Included

• Residential on the prestigious campus of the University of Oxford

• Inspiring programmes taught by experts

• Graduation ceremony, report cards and graduation certificate

• International student community with over 170 nationalities represented since 2004

• Accommodation, meals, tuition and cultural programmes included at the Oxford Summer School

• Inspirational cultural programmes, including excursions to historic UK locations

Location:

With over 20 years of experience, Oxford Royale is an institution that offers educational experiences to bring students to the prestigious environment of the University of Oxford (Jowett Walk College).

All our programmes take place in a secure environment. Our students are supervised 24 hours a day by campus staff. All students must check-in regularly during the day: at breakfast roll-call; at their morning classes; in the afternoon for lessons, workshops or activities; at dinner and in the evening before curfew. All campuses have a curfew.

Each campus office has its own safe where students may deposit items of value such as passports, travel documents, bank cards etc.

All campuses have residential staff who can be contacted 24 hours a day.

Activities:

• Karaoke

• Quiz Night

• Arts & Crafts

• Sports (Football, Ping Pong, Yoga)

• Improv Theatre

• Chess Tournament

• Graduation Party

Sample Tutors

Dr Anissa Butt:

• She's a lecturer in economics at King's College London.

• Completing a PhD in Economics from the University of Reading.

• Her focus is on gender and ethic income inequality.

Guest Speakers from Previous Summers:

• Simon Morris - Chief Creative Officer at Amazon: He co-founded and built the brand LOVEFiLM, eventually to become Amazon Prime, prior to joining Amazon as the worldwide creative lead. The first person to be made Chief Creative Officer of the company, he has received many accolades in recognition for his achievements, including an Emmy nomination in recognition of his innovative Alexa Super Bowl campaign, and acknowledgement from the Vatican for his Christmas 2016 Amazon Commercial.

• Jason Bradbury - Presenter, Author: A British television presenter and children’s author, well-known for presenting the Channel 5 series The Gadget Show.. Some of his own DIY gadgets include the first ‘phone glove’, a vehicle Head-Up Display, and a hovercraft made from only a car wheel and an industrial sized fan..

• Helen Sharman - Astronaut, Scientist: Pioneer, role model, science communicator and world-class inspirational speaker, Helen became the first British Astronaut in May 1991, aged 27, when she spent 8 days orbiting the Earth. Chosen out of 13,000 people, Helen underwent rigorous training and preparation for her orbit, and now inspires others with her story.

Transportation:

• Transfer Fee: Available from London Heathrow Airport (LHR) at £215 one-way.

Their arrival flight must:

• Land after 0600 BST on one of the above dates

• Land before 1800 BST on one of the above dates

Their departure flight must:

• Take off no earlier than 0800 BST

• Take off no later than 2200 BST

Price includes transport to campus, welcome on arrival, transport booked for you by our head office team, dedicated transfers line to call if any queries, information emails in advance, monitoring of flight delays/diversions and auto-adjustment of transport, supervision at the airport, unaccompanied minor paperwork (if needed), connection with your transport, water and snack on arrival, and more.

As the programmes end, students are invited to attend an illustrious graduation ceremony to honour their achievements, in which they will receive their certificates in an amazing venue on campus. This is followed by a final graduation party on campus for students to celebrate!