Marketing and Entertainment Program - Columbia University

• Ice-Breaker Games
• Guest Speaker
• Quiz Night
• Game Show
• Tennis/Football
• Talent Show
• Dinner at Hard Rock Cafe
• Dinner in Covent Garden
• Graduation Party & Prizes

• Accommodation is on-campus, enhancing the university experience.

• Offers single or twin rooms with either shared or ensuite bathroom facilities.

• On-site teams can cater to various medical and religious dietary needs. Participants should inform the program of any dietary or medical conditions well before the start date for appropriate arrangements.

• Landmark Visits: Includes strolls through Central Park, Times Square, and panoramic views from the Empire State Building.
• Cultural Experiences: Opportunities to visit renowned museums and attend an iconic Baseball game.
• Historical Sites: Exploring historic locations like the Brooklyn Bridge and Top of the Rock.

• 20 project-based learning by subject experts per week
• 20 hours of industry-focused visits per week
• Real-world project workshops
• Personal project / presentation
• Post-programme learning

Creative Marketing & Entertainment Workshops:

• Digital marketing bootcamp collaboration with a renowned advertising agency.
• Focus on digital advertising strategies, content creation, and campaign planning.
• Guidance from advertising professionals for real-world marketing insights.

Practical Experiences:

• City excursions for hands-on marketing and entertainment learning.
• Visits to advertising agencies, media studios, and entertainment headquarters.
• Exploration of content creation, brand management, and social media strategies.
• Exposure to emerging technologies and innovative marketing venues.

Real World Project:

• Role-play as a strategic marketer to create an integrated marketing campaign.
• Engage in consumer behavior analysis, content creation, and digital strategy.
• Develop a comprehensive marketing plan for the entertainment industry.

Experience Practical Projects

• Hands-On Projects: Participate in immersive projects in your chosen field, gaining essential skills and knowledge.
• Networking Opportunities: Connect with passionate students from around the globe in New York's vibrant summer programme.
• Small Group Collaboration: Work closely in groups of about seven, guided by experts from diverse industries.
• Expert Mentors: Learn from seasoned professionals offering expertise and insider perspectives.
• Quality Instructors: Every educator is knowledgeable and enthusiastic about sharing their wisdom.
• Learning Adventure: Our aim is to provide an unparalleled educational experience as a premier academic summer programme in New York.

Sample Modules and Discussions:

1) Introduction to Marketing Strategies & Consumer Behaviour:

• Explore marketing strategies and consumer behaviour.
• Analyze consumer choices, advertising campaigns, and branding techniques.
• Learn key marketing theories, metrics, and terminology.

2) Practical Experience:

• Gain industry exposure through workshops and visits.
• Engage with organizations like the Dyson Institute and School of Coding.
• Visit industry leaders like Jaguar Land Rover and Transport for London.

3) Real-World Project:

• Create an integrated marketing campaign for an entertainment project.
• Perform consumer behaviour analysis, content creation, and digital strategy.

4) Professional Development:

• Discover diverse roles in marketing and entertainment.
• Attend guest lectures, expert discussions, and strategic branding workshops.
• Receive personalized coaching for career development and planning.

Louis R:

• BA in Film Studies from King’s College London

• MSc in Cognitive and Evolutionary Anthropology from the University of Oxford, where he studied the effects of awe-inspiring experiences on human generosity.

• Films have screened across Europe, including at the Tate St Ives, the British Film Institute, and International Film Festival Rotterdam.

Guest Speakers from Previous Summers:

• Abi Oyepitan - Former Olympian: A two-time Olympian and Commonwealth Gold and Silver winning track and field athlete.

• Dr Lynda Shaw - Neuroscientist & entrepreneur: A journey in personal development - how to create your own set of tools to fast track success

• Dr Nigel Warburton - Philosopher, author & journalist: How do great people find answers to deep and meaningful questions?​​

• Airport Transfer Fee: £95 each way

• No Academic Requirements: No specific academic prerequisites for attending the programme.

• English Proficiency Suggestion: Recommended to have at least an upper-intermediate (B2) level of English for managing the challenging syllabus.

Tutors are informed of participants’ educational backgrounds and will consider this during the academic sessions. All subjects and programmes are taught at a level that is appropriate for participants.