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Music Business with Innovation

Music Business with Innovation

Music Business with Innovation

This program will give students a foundational overview of how the music business has been transformed by decades of technological and business innovation. Innovation led to music sampling and musical effects in hip-hop. The rise of music videos created a global, multicultural market for recorded music. Digitization created a renaissance for the industry and would later disrupt it entirely – first with Napster and then with iTunes.

Today, streaming services like Spotify, Internet-connected devices, digital and mobile ticketing, and stadium technologies are radically changing the ways audiences consume and pay for music and music-based experiences. This ongoing evolution continues to shape the business – impacting labels, artists, live event promoters and others pursuing careers in music. And future successful careers will depend on understanding business models, management principles, and, techniques for working and leading in an innovative music industry. 


Nahshon Craig

Nahshon L. Craig, Esq. is an entrepreneurial music and media industry executive with 15+ years of combined business and legal experience. He is adept at leading business, commercial, and legal initiatives at creative and digital enterprises from start-up through financings, as well as management of negotiations and drafting process to close strategic partnership deals.

He is comfortable working in diverse and demanding environments with high-level executives and talent. His strong interpersonal and professional problem-solving skills have led to successes in internal and external negotiations across divisions and platforms. Including recording, publishing, distribution, rights management, streaming, and social media.

In 2003, Nahshon started as a legal intern for Russell Simmons' Rush Communications. He stayed with the company for over a decade holding multiple positions including: Sr. Vice President of Business and Legal Affairs at Rush Communications and Chief Operating Officer for Rush Digital Media, All Def Digital (in partnership with Youtube and Awesomeness TV—Dreamworks SKG) and All Def Music (in partnership with Universal Music Group).

In addition to his work in the entertainment industry, Craig has served as an adjunct instructor at both the UCLA Anderson School of Management/Center for Media Entertainment and Sports (MEMES) and NYU/Tisch/The Clive Davis Institute of Recorded Music.


Students interested in business, management, music, or creative arts management.


This is an online course in partnership with the UCLA Anderson School of Management. Students taking this course will receive a Certificate of Completion upon successful completion of the course.

  • About Course/Program
    • Course Price
      $ 2,699
    • Included Services
    • Course Dates
    • Total Week
    • Weekly Course Hours
    • Age Range
      14 - 18
  • Basics
    • School Group
      : Discovery Summer Schools
    • Level
      : Academic
    • Accommodation
      : Online
    • Events and Excursions
      : Case studies, entrance to platform, certificate of completion
    • Included Services
      : Course data and group works, entrance to the platform
    • Period and Prices
      : 14-25 June, 26 July-6 August, 9-20 August 2021 / 2 weeks Online 2699 USD (Morning and Afternoon Sessions Eastern Time)
  • Program Result
  • Education Center

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