Offered in partnership with the UCLA Anderson School of Management
The Business of Entertainment, Media & Sports: The Entertainment Business is a course of study focusing on the entertainment, media, and sports industries. This course is designed to provide students with an overview of the principles of marketing and business development as seen through the lens of the entertainment, media and sports industries. You will the learn the marketing framework of companies that drive these highly competitive, fast-paced, billion-dollar industries forward in their quests to entertain, inform, and inspire the world.
You will gain a core understanding of marketing strategy, branding, insights and analytics, ethics, and leadership. Additionally, students will explore the factors driving change in these industries. Through case studies and lectures, students will learn about decision-making and strategic planning, consumer behavior, integrated marketing, earned media, sponsorship, sales and business development.
Sherí Barros is an award-winning, accomplished brand marketing executive with a body of work spanning over 18 years across some of the world’s most recognized and respected sports entertainment brands. Her career includes management of the marketing department for Spurs Sports & Entertainment; Vice President of Marketing for privately-held media, sports and entertainment conglomerate, Cooper Holdings, where she led corporate clients’ sponsorship portfolios across the U.S. within the NBA, MLS, International Soccer, Action Sports, WWE, and worked alongside leading entertainment agencies CAA and United Entertainment Group.
Ms. Barros’ expertise has been solicited as a Chief Brand Strategist & Consultant. Additionally, as the Global Strategic Director of Sports Alliances for the American Cancer Society, Sherí works alongside the NFL to lead one of the most impactful cause marketing partnerships in pro sports: the National Football League’s Crucial Catch initiative to fight cancer.
In 2019, Sherí was named as an inaugural jury member of the ‘Entertainment for Sport’ Cannes Lions award, one of the most prestigious global marketing awards in the world. She has served as an Adjunct Professor of Integrated Marketing at New York University, and now an instructor with UCLA’s Center for Management of Enterprise in Media, Entertainment & Sports (MEMES). Ms. Barros received her bachelor’s degree from Florida State University, and master’s degree from the University of North Texas.
WHO SHOULD TAKE THIS COURSE?
Students interested in business, marketing, sports, and entertainment.
COURSES & ACADEMIES
This is an online course in partnership with the UCLA Anderson School of Management. Students taking this course will receive a Certificate of Completion upon successful completion of the course.
- About Course/Program
- Course Price$ 2,699
- Included ServicesRegistration fee, Course Materials
- Course Dates09.08.2021
- Total Week2
- Weekly Course Hours20
- Age Range14 - 18
- School Group: Discovery Summer Schools
- Level: Academic
- Accommodation: Online
- Events and Excursions: Case studies, entrance to platform, certificate of completion
- Included Services: Course data and group works, entrance to the platform
- Period and Prices: 14-25 June and 9-20 August 2021 / 2 weeks Online 2699 USD (Morning and Afternoon Sessions Eastern Time)
- Program Result
- Education Center
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